[Fort Lawn, S.C.] — The Olde English District Tourism Commission (OED) proudly announces the appointment of Micah Jane Decker as its new Executive Director. Decker will lead efforts to strengthen tourism marketing, foster regional partnerships, and promote the rich cultural and natural assets across the seven-county district of Chester, Chesterfield, Fairfield, Kershaw, Lancaster, Union, and York.
Raised as a proud Army brat, Decker spent her childhood moving frequently. Her journey took her from Germany during the fall of the Berlin Wall to Louisiana, Arkansas, Arizona, and ultimately to South Carolina when her father was stationed at Fort Jackson. These experiences gave her a front-row seat to history and instilled in her adaptability, resilience, and a mission-driven spirit that continue to guide her work today. Decker later earned a Bachelor of Arts in Media Arts from the University of South Carolina, with an emphasis in film, video, and animation, and minors in Film/Media Studies and Theatre. Her academic training, paired with her lifelong passion for the arts and storytelling, has shaped her ability to design compelling campaigns that connect with diverse audiences.
Decker brings over a decade of experience in tourism marketing, nonprofit stewardship, and community engagement. Most recently, she served as Vice President of Marketing & Communications for Capital City/Lake Murray Country Regional Tourism Board, directing national and international campaigns, building strategic partnerships with media outlets and community stakeholders, and leading a comprehensive regional brand strategy. Her career also includes serving as Director of Marketing at the University of South Carolina School of Music, nearly a decade with the Newberry Opera House Performing Arts Center overseeing marketing, donor relations, and public relations, and co-founding Emily Revolutionary Marketing Group, a Newberry-based agency supporting small businesses and nonprofits with branding and digital strategies.
Decker is deeply involved in tourism and community development across the state. She is a Board member of the South Carolina Nature Based Tourism Association, a member of the Southeast Tourism Society, and led the promotions committees for the SC250 Revolutionary War Commissions in Lexington and Richland County. She is also a past President and founding member of the Newberry County Young Professionals and a previous Board member of the Newberry Downtown Development Association.
“I am honored to join the Olde English District Tourism Commission,” said Decker. “This role feels like a convergence of both my personal story and my professional journey. The Olde English District is rich with history, natural beauty, and cultural experiences, and I am excited to build upon its strong brand and drive strategic growth in ways that inspire both visitors and residents. My mission is to help this region thrive by honoring its past and embracing its future.”
“On behalf of the Olde English District Tourism Commission Board of Commissioners, I am delighted to have Micah join our team,” said Darron Kirkley, Board Chairman of the Olde English District and Tourism Manager for Chesterfield County. “After an extensive search, Micah’s leadership experience, innovative vision for destination marketing, and proven track record for creating strategic partnerships, set her apart as the perfect candidate for this vital role. I am confident that Micah will continue to build upon the strong tourism foundation already in place to increase visitation and tourism expenditures across all seven of our counties.”
The Olde English District and Capital City/Lake Murray Country are proud members of the South Carolina Association of Tourism Regions (SCATR), whose mission is to promote and develop tourism as a key driver of economic growth across South Carolina. For more information about the Olde English District, visit OldeEnglishDistrict.com.
About the Olde English District Tourism Commission:
The Olde English District Tourism Commission (OED) is the official Destination Marketing Organization for seven counties in north-central South Carolina: Chester, Chesterfield, Fairfield, Kershaw, Lancaster, Union, and York. The region is steeped in history and derives its name from the first English settlement in the mid-1770s and boasts many stories of music, wars and civil rights movements in the intervening time. The OED invites visitors to Connect with Character by offering everything from charming small towns and outdoor recreation to unique culinary and agritourism experiences. For more information, visit OldeEnglishDistrict.com
Sign up for our Sunday Spectator. Delivered to your inbox every Sunday, with all the news from the week.
